Monday, October 20, 2008


Clients more and more want to have exclusive imagery... this is a good thing. And I should clarify that I don't mean proprietary but instead they want the usage to cover their needs but also to have industry exclusivity, meaning a competitor will not have access to the same image.

By definition exclusivity means excluding all but what is specified... and this is where you should pay attention. Because more clients are enlisting this term in their usage parameters it means you should acquire, in some form of writing, what that actually specifies. For example, if you have a financial client looking for financial industry exclusivity, does it include credit, 401k, banks, investment firms, etc.? The more info you have, the better understanding you have of the clients terms and expectations, this way you don't have a breach of contract or any confusion.

Also with the exclusivity and getting all the information about what it entails means you can adjust your fee appropriately. Depending on the contract it may refer just to the imagery and talent or it might mean the client doesn't want you shooting for a competitor for the length of their usage - knowing exactly what the expectations are allows you to be completely prepared with both production and creative fees.
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