Tuesday, July 22, 2008

Brand Essence

We always hear about clients and agencies defining their brand strategies and identifying their brand essence. Other than being great buzz words they really apply to each one of us.

It's about identifying our key attributes and the personality of ourselves (the brand). What is the desired brand experience we want to express to our clients, employers, co-workers, etc.? Just like with a client's advertising and marketing, these ideas can drive the tone of our communications.

It's about breaking through the pack to make yourself stand out. What characteristics make you a different experience than another photographer/illustrator (or in my case art buyer)? It goes further than just skills and it's more about how one perceives themselves as a whole and what they stand for.

so what's your brand essence and does it stand out in your communications?