Thursday, July 24, 2008

Photo Consultation

PDN posted online yesterday a video presentation [here] of a consultation between photographer Jamie Kripke and consultant Leslie Burns-Dell'Acqua, owner of Burns Auto Parts Consultants. In the videos Leslie and Jamie discuss key points to his portfolio, his website and his work in general.

I agree with Leslie that in portfolios there has to be a strong opening image and a strong ending, because if anything those are the two images that will be viewed the most by creatives in the portfolio.

Also she's right...plastic sleeves suck. Most portfolios still have them and we deal with it. The fluorescent lighting in offices is one of the main reasons plastic sleeves are bad. The other is people handling the pages everyday, there are fingerprints, creases, scuffs, and dirt that get left behind on the pages which makes viewing the images a tad difficult.

The other major agreement I have is keep the continuity of your brand succinct. Your website, portfolio, and promo pieces should all tie in together. A creative or art buyer never has to guess or be unsure of whose work it is and why it doesn't sync together.

4 comments:

Daniel said...

Plastic sleeves might suck, what is the alternative though?

Printed hardcover A3 books?

Caitlin said...

well that's part of it... while plastic sleeves aren't the best for viewing purposes, 95% of the portfolios out there have them, so we're used to it (and we fully understand that this is a majority and that it protects the prints). I would just suggest changing out the sleeves that look a bit roughed up.

Heather Morton said...

I'm loving the matte printed portfolio pages- really nice to look at and touch. I've heard they are expensive and they get dirty really easily but the images look fantastic. And it's true that we look at your books in all kinds of shitty lighting situations.
Great review from Leslie with valuable insights.
Heather Morton

Jessica Oldham said...

Aside from the glare, the pages really look awful when they are dirty or scuffed up. The best and cheapest way to keep your book looking fresh is to keep on top of changing out the old pages and replace them with fresh ones regularly. I'm a stickler about this with my artists because it makes a big difference in the presentation.