I found this as a post on AdFreak and sent it along to a talented graphic arts student I know. I think this is such a smart idea. We've seen examples of this during the Superbowl... Doritos chose the best idea submitted by a consumer and turned it into an ad. But this opportunity is even more amazing because it encourages students striving to become creatives to submit an avant-garde idea.
One of my favorite things about the flash site is the painting, it gives you a close up tangible view to the brushstrokes and textural aspect. No idea who the artist is, unfortunately, but it is beautiful and showcased in a perfect way on the site.
On the Future Lions site there's a brief which simply states: "Advertise a product from a global brand in a way that was not possible five years ago..." The challenge is to think outside the box and come up with a revolutionary idea.
Join the Facebook Group: Future Lions.