Thursday, March 13, 2008

"Marketing your way through a recession"

So I was perusing quickly through a few blogs after I finished my 4th 10 hour day on my recent production job and ran across an article posted by Burns Auto Parts... you can see it here.

So a few thoughts on this.. the article, as Leslie points out (and if you don't read her blog you should!), may not directly deal with creative business but you get some good insight. But in times of recession-talk the first things companies will usually cut back on are "unnecessary" advertising spending dollars (see blog post 1). My POV is that companies will want to advertise more to the consumer, especially to identify their brand as consumer friendly in these tough times.