Monday, August 18, 2008

Partner or Vendor?

In light of me asking the question about client relationships, I thought this article in AdAge was incredibly interesting and a great one to kick the week off with.

In the piece [here] Millie Olson discusses the agency and client relationship. She also outlines her thoughts on key components of what makes a good partnership.

Food for thought for small business owners and people who are self-employed... how do you build on these relationships from just being a vendor?
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