Wednesday, April 9, 2008
AT&T Wireless is pushing their new international roaming with a series of fantastic ads. I love the artistic quality brought to this ad with the hand painting as well as the photography. BBDO Atlanta/New York is the agency behind the idea.
Photographer of the entire series is Andric, who is represented by Tim Mitchell, you absolutely have to go and take a look at his portfolio (he's self taught by the way) where he combines shooting and digital retouching (he does all his own post-production).
I think the star of the ad is the body painter who painted all the hands for these concepts: Guido Daniele. An Italian artist, he started his "Handimals" in 2000 which has grown into international interest: with ads not only for AT&T but for El País and World Wildlife Fund.
To see the entire AT&T campaign: Hands, head over to Creativity online