I was reading Leslie Burns Dell'Acqua's blog today and saw she had a post [here] about standardizing usage prices. Just the usage fees and not the creative fee. Interesting, I thought, and I'm very curious to see what people think.
Personally I have found that when triple bidding, the usage costs are kind of all over the place. But does this mean if there's standard industry pricing for usage that if a photographer feels the standard cost is too low the creative fees skyrocket? I have a feeling it might make my job easier instead of doing so many negotiations back and forth or having the client go with a photographer who has a lower bottom line but not the highest quality creative.
Leslie says in her post: "Try getting that $35K photographer the gig when the cost consultants and the end-client are completely wrapped up in the numbers! Buyers have to fight hard (sometimes) to get the right photographer for the project in these situations!"
I love the idea but does it open up a firestorm with the creative fees? Reps, how do you value each photographer's creative fee? Is one higher than the other because of experience, clients, etc?
If you saw the usage of say, unlimited print media and web/global electronic in the US for one year from date of first use, nonexclusive - what would you consider fair?
I was thinking $5,000 per image for usage... possibly lower but then again I'm always hearing from the account managers to negotiate the cost lower so I could be seriously low balling the cost.