Saturday, April 5, 2008

Swedish Fish ads

I couldn't help but laugh this morning when I came across these Swedish Fish ads by New York's JWT. So brilliantly executed, the "A friend you can eat" campaign is bright and colorful featuring your favorite snuggly animals. A bunny waffle, a kitty sandwich and a grilled teddy bear panini are among the executions (to see more head over to Ads of the World.) Under the cuddly animal the copy reads "Nej"... pronounced "neigh" in swedish, meaning "No". And under the swedish fish? "Ja" meaning "yes".... Clever!

The photographer is David Rowland, First Base Digital Imaging U.K. His site has a mix of different genres of photography but his advertising portfolio is the most eye-catching.